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January 2016: Semper - A Micro-learning Memory App

Friday, January 29, 2016

January 2016: Semper - A Micro-learning Memory App

In today's age of information overload, learning and retaining new information can be challenging. It can also be difficult to know where to start and how to incorporate the practice of studying into one's busy schedule.

Semper - a mobile "micro-learning" app - helps integrate learning into one's daily routine by breaking down new information into bite-sized pieces. The brain training app uses natural breaks in a user's flow - e.g. when unlocking his or her smartphone screen or opening another app - to deliver short learning opportunities. Roughly three to five seconds in length, these learning opportunities are spread out over the course of the day and support the observation that learning is most effective when done in numerous short sessions.

Rather than having to set aside a specific time to study, Semper effortlessly integrates learning into one's life. The app's algorithm learns from an individual user's answer patterns to ensure that questions are matched to the user's specific aptitudes. The start-up has also created a community-driven content marketplace that enables users to create, upload, and share personalized learning materials.

The University of Potsdam in Germany ran a study analyzing the effectiveness of Semper. The study examined more than three million responses to math questions and found that users' performance - including accuracy and speed - doubled over a two-week period.

Semper was founded by Berlin-based entrepreneurs Felix Nienst├Ądt and Simon Smend under the former company name UnlockYourBrain. The app has already been downloaded over 500,000 times and is used an average of two million times per day. Semper works with a variety of partners, including MINT Zukunft Schaffen, Stiftung Rechnen, and Telekom Topapps.

Source & Image: UnlockYourBrain GmbH