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July 2016: Pay with a Tweet - Leveraging the Power of Viral Marketing

Friday, July 29, 2016

July 2016: Pay with a Tweet - Leveraging the Power of Viral Marketing

Classic online marketing is dead. Referral marketing, which is more efficient, is the new way of attracting customers to a brand and results in a higher return on investment (ROI).

The Hamburg-based company, Pay with a Tweet, is helping turn online users into brand ambassadors. It manages the reward process between companies and their customers by verifying that customers have shared a brand with their friends via social networks. It also ensures that customers receive the promised reward for doing so. For example, customers can be given access to discount codes, e-books, gift cards, music, and videos.

Companies like Starbucks have implemented a Pay with a Tweet campaign to push brand awareness. It allowed customers to download a free branded calendar after sharing their affinity towards Starbucks online. Other high-profile clients using Pay with a Tweet campaigns include BBC Radio, Universal, Cisco, HubSpot, and Continental.

Implementing a campaign on a company's website is easy, making the user experience quick, simple, and secure. Pay with a Tweet understands that clients want to reflect their brands and corporate identities as part of the marketing process. Therefore, it allows companies to set up the entire sharing process in line with individual brand guidelines.

While the free version of the software has advertisements, professionals who do not want third-party ads interfering with their campaigns can choose to purchase the ad-free business version. To further ensure marketing success, Pay with a Tweet statistics enable users to track daily traffic details, impressions, clicks, shares, and referral traffic.

Pay with a Tweet already has 40,000 campaigns worldwide and more than 8,000,000 shares. Businesses that use the service experience a 60 percent boost on average in initial campaign traffic.

To watch a video about how Pay with a Tweet works, click here. To learn more about running a test campaign, email:

Source & Image: Firal GmbH